手机游戏蕴藏广告商机 另一块大蛋糕招人眼球-亚博手机版

手机游戏蕴藏广告商机 另一块大蛋糕招人眼球-亚博手机版

本文摘要:timeis money . and if you are spending your time staring at a mobile phone,Then that is where the money is .advertisers know thatemarketer expects ad spending on mobiles to grow 92 per cent this year . but the mobiles World is struggling to win its fair sair时间就是金钱如果你抽出时间盯着手机看,那就是潜在的利润机会。

亚博手机版怎么下载

timeis money . and if you are spending your time staring at a mobile phone,Then that is where the money is .advertisers know thatemarketer expects ad spending on mobiles to grow 92 per cent this year . but the mobiles World is struggling to win its fair sair时间就是金钱如果你抽出时间盯着手机看,那就是潜在的利润机会。广告主预测,——市场研究公司eMarketer今年手机广告支出将快速增长92%。

但是移动游戏行业可能找不到其中合理的份额。Android users spend a third of their device time playing games,says flurry,an analytics company owned by Yahoo . by comparison,Facebook雅虎(Yahoo)的分析公司Flurry回应说,Android用户在手机上使用的时间有三分之一花在游戏上。相反,Facebook占手机使用时间的17%。

但是手机游戏广告(一年约60亿美元)比Facebook的手机广告收入还要多。这两种商业模式不同。至少现在是这样。

手机游戏广告主是应用在内部消费上赚的。今年销售额在180亿美元左右,年销售额增长了约20%。

but the growth in mobile ad spending is a lost opportunity for the gaming industry . one reason is that no one has quite figured out how to do mobile ga Me addsome companies、such as Tencent、eschew ads altogether。but as it is,Mobile games are less lucrative than their console counterparts . average revenue per user in Mobile games is only one-tenth of the arrage但是手机广告支出的快速增长是游戏行业错失的机会。

原因之一是,现在很少有人知道如何做好手机游戏广告。横幅广告很土顺利的广告需要很多研发工作,例如电子艺界(Electronic Arts)开发的游戏《真人赛车3》中的虚拟世界雷克萨斯(Lexus)汽车。一些公司,如腾讯(Tencent)几乎停止了广告。

亚博手机版怎么下载

但是从目前的情况来看,手机游戏没有游戏机那么赚钱。市场调查公司网络数据显示,每个手机游戏用户的平均收入只有游戏机用户的十分之一。

True,some gaming groups do Mobile better than others . at electronic arts,Mobile accounts for a fifth of revenues after 30 percent growth larts相反,Activision Blizzard的手机只有销售的6%(流通除外),手机收益同比上升了一半。but there is a long way to go for the industry as a whole . the prize will be valuable for whoever cracks the code first 3360 Android users spend 37min Utes aFlurry说Android用户平均每天玩37分钟的游戏手机游戏。

在美国和德国,这个数字每天45分钟都很高。拉动广告创造收入的机会比希望用户卖出更多的“生命”要少。

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